Structurely Pricing Guide · Updated May 2026
Structurely Pricing 2026: What Agents Actually Pay
Structurely is an AI-powered ISA (Inside Sales Agent) that follows up with real estate leads automatically — starting at $179/month or $3 per lead. It's designed for teams who generate more leads than they can manually follow up with.
Here's what Structurely actually costs, how the plans break down, and whether it makes sense compared to hiring a human ISA or using a cheaper tool like REDX.
Quick Answer: How Much Does Structurely Cost?
- Starter: $179/month — 1 seat, 50 leads/month
- Growth: $299/month — 10 seats, 125 leads/month
- Build: $499/month — 30 seats, 225 leads/month
- Pay per lead: $3/lead — no monthly commitment
Pricing sourced from third-party data and industry reports. Confirm current rates directly with Structurely.
Plan Breakdown
Starter
1 seat · 50 leads/month
Best for: Solo agents with consistent paid lead volume
- AI follow-up via SMS, email, and web chat
- Aisa Holmes AI chatbot (human-like conversations)
- Lead nurturing for up to 12+ months
- Automatic agent handoff when lead is ready
- 60+ CRM and lead source integrations
- Spanish language support
Best if you're running Zillow or Facebook leads and can't manually follow up within minutes of every inquiry.
Growth
10 seats · 125 leads/month
Best for: Small teams with multi-agent lead routing
- Everything in Starter
- Multi-agent seat access
- Team lead distribution and routing
- Higher monthly lead volume cap
- Property report sharing tool
- Priority support
The most common plan for teams of 3–10 agents running consistent inbound lead campaigns.
Build
30 seats · 225 leads/month
Best for: Larger teams and brokerages at scale
- Everything in Growth
- 30-seat capacity
- Higher monthly lead cap
- Brokerage-level reporting
- Advanced integrations and API access
- Dedicated onboarding support
Built for brokerages or large teams that need AI follow-up across many agents without hiring ISAs.
Pay Per Lead
No seat limit
Best for: Variable-volume teams that don't want a monthly commitment
- Same AI follow-up as monthly plans
- No monthly minimum
- Good for seasonal or unpredictable lead flow
- Pay only for what you use
- Scales down in slow months
- All core integrations included
Worth considering if your lead volume is inconsistent month to month. Becomes more expensive than Growth plan above ~100 leads/month.
What Drives the Real Cost
- Lead volume is the main variable: The monthly plans have lead caps. If you exceed your cap, you'll either need to upgrade or use the $3/lead overflow rate. High-volume teams should calculate their average monthly lead count before choosing a plan.
- Lead generation is not included: Structurely only handles follow-up. You still need to pay for leads from Zillow, Facebook Ads, Realtor.com, or other sources.
- CRM is not included: Structurely integrates with 60+ CRMs but doesn't replace one. Add Follow Up Boss, kvCORE, or another CRM to your monthly stack.
What Most Agents Underestimate
- Total stack cost: Structurely + CRM + lead source can easily reach $800–$1,500/month before you close a deal.
- ROI depends on lead quality: Structurely works best on inbound internet leads. Cold or low-intent leads inflate the cost per conversion significantly.
- Handoff still requires a real person: Structurely books the appointment, but an agent still needs to show up and close.
Structurely vs. Alternatives
| Category | Structurely | REDX | Human ISA | Follow Up Boss |
|---|---|---|---|---|
| Monthly cost | $179–$499/mo | $50–$150/mo | $3,000–$5,000/mo | $69–$499/mo |
| Lead follow-up | AI (automated) | Manual calling | Human | Manual (CRM only) |
| Speed to lead | Instant (24/7) | During calling hours | Business hours | Agent-dependent |
| Nurture duration | 12+ months | None built-in | Depends on ISA | Drip campaigns |
| Exclusivity | Yes (your leads) | No (shared data) | Yes | Yes (your CRM) |
| Best for | High-volume inbound | Active prospecting | Complex objections | CRM + follow-up |
Is Structurely Worth It?
Worth it if you...
- Generate 50+ inbound leads per month
- Can't respond to every lead within 5 minutes
- Are paying for Zillow or Facebook lead programs
- Want 12-month nurturing without a human ISA salary
Not worth it if you...
- Generate fewer than 30 leads per month
- Rely on referrals or sphere of influence
- Don't have a separate lead generation budget
- Want a CRM — Structurely isn't one
Top Structurely Alternatives
Structurely FAQs
How much does Structurely cost?
Structurely starts at $179/month for the Starter plan (1 seat, 50 leads/month). The Growth plan is $299/month for 10 seats and 125 leads. The Build plan is $499/month for 30 seats and 225 leads. An alternative pay-per-lead model is available at $3 per lead.
What does Structurely actually do?
Structurely is an AI-powered ISA that follows up with real estate leads via SMS, email, and web chat. Its AI, Aisa Holmes, qualifies leads, nurtures them for up to 12 months, and hands off interested prospects to agents when they're ready to act.
Is Structurely worth it?
Structurely is worth it for teams handling high lead volume from sources like Zillow or Facebook Ads who can't manually follow up within minutes of every inquiry. It is less useful for agents generating fewer than 50 leads per month.
Who acquired Structurely?
Structurely was acquired by Verse.io. The platform continues to operate under the Structurely brand and serves real estate agents, teams, and brokerages.
Does Structurely replace a human ISA?
Structurely replaces a human ISA for initial outreach and long-term nurturing, but not for complex objection handling. Most teams use it to handle volume follow-up while agents handle warm handoffs.
Bottom Line
Structurely makes sense for teams who already have a lead generation engine running and are losing deals because they can't follow up fast enough. The AI handles outreach and nurturing; your agents handle appointments and closes.
If you're still building your lead pipeline, start with a cheaper tool like REDX or a CRM like Follow Up Boss before adding an AI ISA layer. Structurely is a multiplier — it works best when there's already something to multiply.