Choose kvCORE / BoldTrail if
- You want CRM, IDX websites, lead capture, and automation in one platform.
- Your brokerage or team needs a shared system for agents.
- You can support setup, training, and data hygiene.
Real Estate CRM Pricing · Updated May 2026
kvCORE vs BoomTown vs Follow Up Boss Pricing Plans 2026
kvCORE, BoomTown, and Follow Up Boss are often compared by real estate teams, but they are priced for different jobs.
Quick Verdict
Choose kvCORE if you want CRM, IDX websites, automation, and brokerage tools in one platform.
Choose BoomTown if your team wants online lead generation, ad-driven growth, and a higher-commitment platform.
Choose Follow Up Boss if you want a flexible CRM and already have lead sources outside the platform.
Pricing Plan Comparison
Exact quotes can vary by team size, contract terms, onboarding, integrations, and ad spend. Use this table to understand the pricing model before booking demos.
| Category | kvCORE / BoldTrail | BoomTown | Follow Up Boss |
|---|---|---|---|
| Typical starting point | $499-$750/mo for solo or small setups | $1,000+/mo before ad spend | $69/user/mo or $499/mo team plan |
| Team cost | $1,200-$1,500+/mo | $2,500-$6,000+/mo with ads | $499/mo for up to 10 users; custom above that |
| IDX website | Included | Included | Not included |
| Lead generation | Built-in capture and marketing tools | Strong paid lead generation workflow | CRM only; bring your own lead sources |
| Contract style | Often annual or brokerage-level | Usually annual | More flexible; monthly options available |
| Best fit | Brokerages and teams wanting CRM + IDX + automation | High-volume teams investing heavily in online leads | Teams that want a flexible CRM without an IDX website |
Choose BoomTown if
- You are a high-volume team with serious ad spend.
- You want a lead generation platform, not just a CRM.
- You have agents or ISAs ready to work online leads quickly.
Choose Follow Up Boss if
- You already have websites, ads, portals, or other lead sources.
- You want the cleanest CRM workflow and strong team follow-up.
- You do not want to pay for an IDX website inside your CRM.
Cost Traps to Watch
BoomTown ad spend
The software fee is only part of the cost. Many teams need thousands per month in ad budget before the platform has enough lead volume to work.
kvCORE onboarding
Setup, training, IDX, migration, and brokerage requirements can make the first-year cost higher than the monthly subscription suggests.
Follow Up Boss lead sources
Follow Up Boss can be cheaper because it does not include IDX or lead generation. You still need a separate source for leads.
Contract flexibility
Annual contracts can be fine for established teams, but they are risky if you are still testing your follow-up process.
Related Pricing Guides
FAQ
Which is cheapest: kvCORE, BoomTown, or Follow Up Boss?
Follow Up Boss is usually the cheapest if you only need a CRM. kvCORE costs more because it includes IDX and platform features. BoomTown is usually the most expensive once ad spend is included.
Which platform is best for real estate teams?
Follow Up Boss is often best for CRM-only team workflows. kvCORE is better when the team wants CRM plus IDX websites. BoomTown is strongest for teams that want a paid lead generation engine and can afford the spend.
Does Follow Up Boss include a website?
No. Follow Up Boss is primarily a CRM and follow-up platform. Teams usually pair it with Real Geeks, Sierra Interactive, Ylopo, portals, ads, or other lead sources.